FT Trend Cult
Summer and the City

10-06-2024 - If something says “summer is coming” more than seeing everyone wearing sunglasses and sipping on sangría, it is this newest edition of FT. Trend Cult. Last month we rediscovered the hype around books, and this month, we will be reading them from a deckchair by the swimming pool. How does Gen Z plan to “live life to the ...
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Beauty and Brains: The Newfound Hotness of Reading Books

25-04-2024 - Hey there our little Bookworms, we have some more food for thought to share. Boomerang FT. Trend Cult is back with the freshest Gen Z trend! In our last edition, we looked at the Sassy Man Apocalypse and all the debate it sparked about gender roles. This month's topic is not dependent on gender as it is accessible to ...
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Loud and Proud: the Rise of the Sassy Man Apocalypse

27-03-2024 - Welcome back, Pookie Bears! Your favorite Boomerang FT. trio is back with a new hot topic. After looking into the art of slow living and embracing your inner child last month, this month we’re discussing something less peaceful – the Sassy Man Apocalypse. So without further ado, let’s get into it.
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"I think I like this little life”

28-02-2024 - Welcome back, everyone! Last month we covered Gen Z’s new obsession with all things mindfulness. We thought we’d follow up on that by investigating how the younger generation is prioritizing their peace through what is known as the art of slow living, and embracing their inner children. Sounds familiar? Then keep reading.
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