Heineken en Serena Williams geven grootste tennisfans kans om US Open bij te wonen
Als uitbreiding van de Heineken Fans Have More Friends-campagne en in samenwerking met tennisicoon Serena Williams lanceert Heineken Second Serve Tickets. Om mee te doen aan Second Serve Tickets moeten fans een foto van een oud ticket van de US Open met een persoonlijke herinneringen achterlaten op heineken.com/secondservetickets. De meest gepassioneerde fans worden uitgenodigd terug te keren naar het stadion.
"Looking back at my career, some of my favorite memories happened on the courts at the US Open. Reflecting on those moments this year has reminded me what made those wins truly unforgettable: the energy of the fans cheering me on from the stands," zegt Serena Williams, Heineken 0.0 Global Ambassador. "That's why I'm so thrilled to partner with Heineken 0.0 for Second Serve Tickets. It's an incredible concept that celebrates the fans who were right there with me, giving them a place to come together, share their own stories, and build new friendships."
Tijdens de US Open 2026 kunnen fans ook limited-edition Heineken 0.0 blikjes, geïnspireerd door ticket desigsn van Williams' US Open wins, kopen. "At HEINEKEN, we believe shared fandom sparks new connections. Serena Williams has brought some of the most passionate sports fans together year after year to celebrate greatness, connection and the joy of the game. That is why we are thrilled to partner with her and recognize her fans that have been there from the beginning," zegt Maggie Timoney, Chief Executive Officer bij HEINEKEN USA. "With the continued demand for non-alcoholic options, we are proud that Heineken® 0.0 is at the center of the action offering a premium, no-compromise option to stay refreshed throughout every moment of the US Open."
